St Modwen's Arcade site flags illegal!

It turns out that St Modwen isn't allowed to fly those horrid big flags on the Arcade site! We've consulted a planning expert who tells us that flags are regulated under advertisement consent, not planning permission, but that a developer is only allowed to fly such flags on site once they have full planning permission for the development itself. St Modwen hasn't even applied for planning permission yet.
We're not in the least bit surprised. Flying corporate flags illegally fits perfectly with a developer that arrogantly boasts that it will be working on site in Spring 2009 (almost as if the council has promised that it will get planning permission...). Ordinarily a council would serve an enforcement notice on a developer for putting up flags illegally, but because they're working together we're guessing the council is unlikely to do so unless we remind them.
So... we have complained to the council and asked them to get St Modwen to take those flags down at once! If you're furious about them too, please send a quick email saying so as well - to LBWF's assistant director for development Shifa Mustafa and CC it to the cabinet members for environment Cllr Bob Belam and regeneration Cllr Terry Wheeler.
Many thanks to the resident who tipped us off about this. Please everyone keep all those ideas and relevant newspaper clips coming!